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Río Creative Art Center

A school with plenty of art

Río is an Art School, located in a privileged area of Madrid, designed to launch ideas and develop artistic talents. In short, a place to teach, learn and create. It is a magical space that engages you from the first moment you enter. This is how many people feel. This is why we needed a brand that would reflect all these positive values. We chose simple designs but with personality, and fonts with an identity, along with powerful and inspiring colors.

Art direction, concept, design & programming

Miguel Domínguez & Carlos Rigo (concept)

2013

Graphic | Interface – UI

A brand full of values

Creativity, eagerness & freshness

Different approaches until the final logotype

Fonts used

Color palette

Iconography created

Merchandising and advertising

A graphic universe full of possibilities, and…

A responsive website with the same freshness

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Along with the center’s corporate identity (logotype, branding, stationery, etc.), a web page was developed that included all the necessary information. Artistic courses, schedules, contact info, how to get there, rooms, etc. Without a doubt, this was the complete development of a space full of dreams and art.

Visit the full website at: www.creativeartcenter.es

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